Born For The Trades: A Home Service Podcast

Beyond Recruiting: Behavioral Insights and Marketing Mastery with Deidre Foxx

Grow Nearby Season 2 Episode 9

Join us on this enlightening episode of "Beyond Recruiting: Behavioral Insights and Marketing Mastery with Deidre Foxx," where we dive deep into the world of internet marketing and recruiting strategies tailored for the home services industry. Deidre Foxx, a seasoned strategist and the COO of RapidHirePro.com, shares her extensive expertise and unique methods that have helped over 300 companies enhance their business processes.

Deidre's journey in the sector is not just about recruitment; it's about reshaping how businesses understand and engage their target audiences. With a robust background in behavioral science, she excels at discerning the potential in candidates and developing innovative marketing strategies that resonate with both businesses and consumers. Her approach combines her rich experiences as an educator and counselor, bringing a comprehensive and empathetic understanding to business practices.

In this episode, Deidre answers pivotal questions that reveal the depth of her expertise:

  • Discover what drove Deidre to dedicate her career to the home services industry and what keeps her motivated.
  • Learn about the unique recruiting and marketing philosophies she champions and why they're successful.
  • Understand how behavioral science informs her approach to business strategies, making them more effective and person-centered.
  • Hear Deidre explain the essential insights every business owner needs to succeed, including the often overlooked concept of "successfully failing" and why it is vital for resilience and growth.
  • Get inspired by her recent foray into social media and video content creation, uncovering what sparked this new direction and how it's transforming her interaction with the industry.
  • Gain valuable advice on refining your own marketing and recruiting processes to achieve better results in the competitive home services market.

This episode is packed with actionable insights and thoughtful advice for anyone looking to elevate their business and connect more meaningfully with their clients. Whether you're a business owner in the home services sector, a marketer seeking to expand your knowledge, or just interested in the innovative use of behavioral science in business, this conversation with Deidre Foxx is a must-listen. Tune in to learn, grow, and be inspired as we explore the intersections of psychology, marketing, and business success.

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